Privacy Policy

Last updated: April 4, 2026

1. Introduction

TrueLines.Bet ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website truelines.bet ("Service").

By using the Service, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

  • Account Registration: Name, email address, password (encrypted)
  • Subscription/Payment: Billing information is processed directly by Stripe and is NOT stored on our servers. We only receive a confirmation of payment status.
  • Dashboard Data: Bankroll amount, sport preferences, risk profile settings — all stored only in your account
  • Communications: When you contact us via email or support forms

2.2 Information Collected Automatically

  • Log Data: IP address, browser type, operating system, referring URLs, pages visited, date/time of visits
  • Device Information: Device type, screen resolution, unique device identifiers
  • Cookies: We use essential cookies for authentication and preferences. See Section 7 for details.
  • Usage Analytics: Pages viewed, features used, click patterns (anonymized)

2.3 Information We Do NOT Collect

  • We do NOT collect Social Security numbers or government IDs
  • We do NOT store credit card numbers (handled entirely by Stripe)
  • We do NOT collect your betting history from sportsbooks
  • We do NOT track your actual bets placed at sportsbooks
  • We do NOT sell your personal information to third parties

3. How We Use Your Information

We use your information for the following purposes:

  • To provide and maintain the Service
  • To process subscriptions and payments
  • To personalize your experience (sport preferences, risk profile)
  • To send you picks, results, and newsletters (with your consent)
  • To respond to your inquiries and support requests
  • To improve the Service based on usage patterns
  • To detect, prevent, and address technical issues or fraud
  • To comply with legal obligations

4. How We Share Your Information

We do NOT sell your personal information. We may share information only in these circumstances:

  • Payment Processing: Stripe receives billing information to process payments (governed by Stripe's Privacy Policy)
  • Email Service: Beehiiv receives your email to send newsletters (with your consent, governed by their privacy policy)
  • Analytics: Anonymized, aggregated data may be shared with analytics providers
  • Legal Requirements: If required by law, subpoena, court order, or government request
  • Business Transfer: In the event of a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate security measures to protect your personal information:

  • All data transmitted via HTTPS (TLS encryption)
  • Passwords are hashed and never stored in plain text
  • Database access restricted to authorized services only
  • API endpoints protected with rate limiting
  • Security headers implemented (X-Frame-Options, CSP, XSS Protection)
  • Regular security audits

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

  • Account data: Retained as long as your account is active. Deleted within 30 days of account deletion request.
  • Betting picks and results: Retained indefinitely as part of our public track record (anonymized — no personal data included).
  • Payment records: Retained as required by tax and financial regulations (typically 7 years).
  • Server logs: Automatically deleted after 90 days.

7. Cookies

We use the following types of cookies:

  • Essential Cookies: Required for authentication, security, and basic functionality. Cannot be disabled.
  • Preference Cookies: Remember your settings (sport filters, risk profile). Can be disabled in browser settings.
  • Analytics Cookies: Help us understand how visitors use the Service (anonymized). Can be disabled.

We do NOT use advertising cookies or third-party tracking cookies.

You can control cookies through your browser settings. Disabling essential cookies may affect Service functionality.

8. Your Rights

8.1 All Users

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate personal data
  • Deletion: Request deletion of your account and associated data
  • Opt-out: Unsubscribe from marketing emails at any time via the unsubscribe link

8.2 California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have additional rights:

  • Right to know what personal information is collected and how it's used
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do NOT sell your data)
  • Right to non-discrimination for exercising your privacy rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

To exercise these rights, contact us at privacy@truelines.bet.

8.3 European Users (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time

Our legal basis for processing personal data includes: consent, contract performance, legitimate interests, and legal obligations.

9. Children's Privacy

The Service is not intended for anyone under the age of 21. We do not knowingly collect personal information from individuals under 21. If we become aware that we have collected data from someone under 21, we will delete it immediately. If you believe a minor has provided us with personal information, please contact us.

10. Third-Party Links

The Service may contain links to third-party websites, including sportsbooks. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. International Data Transfers

Your information may be processed and stored in the United States. By using the Service, you consent to the transfer of your data to the United States, which may have different data protection laws than your country of residence.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Service with a new "Last updated" date. We may also notify you by email for significant changes.

Your continued use of the Service after changes constitutes acceptance of the updated policy.

13. Contact Us

For questions about this Privacy Policy or to exercise your data rights, contact us at:

TrueLines.Bet
Email: privacy@truelines.bet
Website: truelines.bet

For California-specific requests: privacy@truelines.bet (subject line: "CCPA Request")

For GDPR-specific requests: privacy@truelines.bet (subject line: "GDPR Request")

← Back to Home